Yajush Gupta

Hi! 👋 I'm a Growth Marketer and Business Journalist specialising in content strategy, automation and data analysis. I help brands turn data into stories and manual processes into things that run themselves. Also love tinkering with tools that make work easier. Based in Paris, always down to connect with anyone building something interesting 🚀.

Read My Story Explore My Work

I've worked with some incredible teams

5+ Years of Experience

Across editorial, marketing, and data roles.

Global Perspective

Worked with teams in the US, Australia, NZ, and Europe.

Data-Driven Storyteller

Blending analytics with compelling, clear narratives.

Growth Marketer

From high-level strategy to hands-on technical implementation.

AI & Machine Learning

This involves using Python and various libraries to build tools that can extract and summarize information automatically, turning complex documents into clear insights.

Pandas

NumPy

spaCy

Transformers

BeautifulSoup

Selenium

Automation & Workflow Systems

Designing end-to-end systems that connect lead acquisition, data processing, and business tools to reduce manual work and improve operational flow.

APIs

Webhooks

CRM Automation

Data Scraping

Email Workflows

Zapier

Advanced CRM & Sales Tools

Going beyond just collecting leads by using data to understand which connections are most promising ensures that sales and marketing efforts are focused where they matter most.

Salesforce

HubSpot

Zoho CRM

Predictive Lead Scoring

Email Setup & Security

Managing the technical side of email outreach—from server setup to implementing modern security protocols—ensures messages get delivered safely and reliably.

SMTP/IMAP

SPF

DKIM

DMARC

Email Security Best Practices

Productivity & Data Tools

Using a flexible set of tools to organize information, manage projects, and turn raw data into clear, compelling visual stories for presentations and reports.

Notion

Airtable

Figma

Canva

Tableau

Power BI

Featured Work

Workflow Automation

20 Minutes to 60 Seconds: End-to-End Marketing Automation

Automated Quote Generation for a Biotech Firm

A complete sales workflow automation that reduced manual quote generation from 20 minutes to under one minute, saving a biotech team 20+ hours per week.

Marketing

Clarity AI: Media Insight Engine

An AI tool to analyze bias and sentiment in news articles

Building Clarity AI to help people spot hidden marketing in what they read online. Clarity analyses language patterns, brand favouritism, article structure, and source credibility to flag content that's not what it seems

Data Analytics

CVitae: AI-Powered Resume & Cover Letter Generator

Tailor applications to job descriptions in seconds

CVitae is a web-based application that helps job seekers create resumes and cover letters tailored to specific job descriptions. The tool analyzes the job posting and restructures CV content to better align with ATS systems and recruiter expectations.

View All Projects

"To accompany the growth of our company, we have to reinforce our prospect efforts toward targeted customer segments, particularly academic researchers. In this approach, we had to generate a very specific database of published authors, matching our fields of application. To this end, Yajush developed a parser to be used on the largest published article database (PubMed), allowing us to generate an exploitable file (CSV) containing information on the authors' contacts and related articles. The parser is made in a way that it is easily deployable, based on API, and allows filtering on various parameters. These combinations of features are essential to customise as much as possible the emails to be sent, and to be very specific in the targeted prospects."

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