My Work

A mix of things I’ve built, written, and experimented with. ✏️

Marketing

Clarity AI

Building Clarity AI to help people spot hidden marketing in what they read online. Clarity analyses language patterns, brand favouritism, article structure, and source credibility to flag content that's not what it seems

Data Science

Neel AI

Neel is an AI-supported lead acquisition tool that scans the PMC database and extracts essential data for lead generation. It also summarises papers. The company that implemented it was able to scan hundreds of papers in minutes

Editorial

Editorial Strategy & Audience Growth

Traffic was flat at a B2B publication; I redesigned the content strategy and wrote 10,000+ bylines across advertorials, brand copy, thought leadership, and journalism; traffic grew 30% year-over-year, reaching hundreds of thousands of readers.

"To accompany the growth of our company, we have to reinforce our prospect efforts toward targeted customer segments, particularly academic researchers. In this approach, we had to generate a very specific database of published authors, matching our fields of application. To this end, Yajush developed a parser to be used on the largest published article database (PubMed), allowing us to generate an exploitable file (CSV) containing information on the authors' contacts and related articles. The parser is made in a way that it is easily deployable, based on API, and allows filtering on various parameters. These combinations of features are essential to customise as much as possible the emails to be sent, and to be very specific in the targeted prospects."

My Work

Marketing

Data Science

Editorial

From GitHub